By mohamedj.bah@awokonewspapersl.com
Freetown, Sierra Leone – The streets are buzzing with anticipation as music heavyweight King Boss LA (real name Alhaji Amadou Bah) prepares to drop his latest cinematic masterpiece—“Back to Sender.”
More than just a music video, this release is a raw, emotional journey through LA’s life—his battles with injustice, his time behind bars, and his triumphant rise as one of Sierra Leone’s most iconic entertainers.
The teaser takes us back to Freetown’s golden era—sleek low-rider cars, vintage fashion, and the unmistakable vibe of the 90s. But beneath the retro glamour lies a deeper narrative: a man wronged, a fight for redemption, and an unbreakable spirit.
One striking scene shows LA in a prison cell, gripping a copy of “Radical Inclusion”—Chief Minister David Moinina Sengeh’s book on unity and progress. The symbolism is heavy: even in confinement, LA’s mind was free, plotting his comeback.
The video doesn’t shy away from LA’s darkest chapters. Framed for crimes he didn’t commit, he spent a year in Pa Demba Road Prison—until a presidential pardon from H.E. Julius Maada Bio granted him freedom.
But the most heartbreaking moment? A tribute to his fallen brother, DJ Lava, whose photo hangs on the prison wall—a silent scream of grief for a friend gone too soon.
The climax hits hard: LA steps out of prison, clutching “Radical Inclusion” and a newspaper hailing him as Sierra Leone’s top entertainer. He slides into a yellow taxi, not just as a free man, but as a legend reclaiming his throne.
Signed to Red Flag Muzik, King Boss LA has cemented his place in history—a rapper, hip-hop king, and afrobeat sensation who turned pain into power.
“Back to Sender” isn’t just a song—it’s a movement. It’s for every Sierra Leonean who’s been betrayed, locked down, but never knocked out. LA’s story mirrors the struggles of many, making this drop more than entertainment—it’s cultural resistance.
While the official release date is still under wraps, one thing’s certain: When “Back to Sender” hits the airwaves, Sierra Leone will STOP. And listen. MJB/5/4/2025